Cita APA

Aaker, D. A., Kumar, V., & Day, G. S. (2001). Marketing research (7th ed.). New York: John Wiley and Sons.

Chicago Style Citation

Aaker, David A., V. Kumar, i George S. Day. Marketing Research. 7th ed. New York: John Wiley and Sons, 2001.

Cita MLA

Aaker, David A., V. Kumar, i George S. Day. Marketing Research. 7th ed. New York: John Wiley and Sons, 2001.