Marketing research /

This book is about: The nature and scope of marketing research; Data collection; Data analysis; Special topics in data analysis; Applications;...

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Bibliographic Details
Main Author: Aaker, David A.
Other Authors: Kumar, V., Day, George S.
Format: Book
Language:English
Published: New York : John Wiley and Sons, 2001.
Edition:7th ed.
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Institutions: Mạng thư viện Đại học Đà Nẵng