APA Citation

Rothschild, M. L. (1987). Advertising: From fundamentals to strategies. Lexington, Mass.: D.C. Heath.

Chicago Style Citation

Rothschild, Michael L. Advertising: From Fundamentals to Strategies. Lexington, Mass.: D.C. Heath, 1987.

MLA Citation

Rothschild, Michael L. Advertising: From Fundamentals to Strategies. Lexington, Mass.: D.C. Heath, 1987.

Warning: These citations may not always be 100% accurate.