Advertising : from fundamentals to strategies /
This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ...
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| Format: | Książka |
| Język: | English |
| Wydane: |
Lexington, Mass. :
D.C. Heath,
1987.
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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