(1999). The handbook of international marketing communications. Oxford, UK ; Malden, MA: Blackwell.
Trích dẫn kiểu ChicagoThe Handbook of International Marketing Communications. Oxford, UK ; Malden, MA: Blackwell, 1999.
MLA CitationThe Handbook of International Marketing Communications. Oxford, UK ; Malden, MA: Blackwell, 1999.
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