APA Citation

(1999). The handbook of international marketing communications. Oxford, UK ; Malden, MA: Blackwell.

Chicago Style Citation

The Handbook of International Marketing Communications. Oxford, UK ; Malden, MA: Blackwell, 1999.

MLA Citation

The Handbook of International Marketing Communications. Oxford, UK ; Malden, MA: Blackwell, 1999.

Warning: These citations may not always be 100% accurate.