(1999). The handbook of international marketing communications. Oxford, UK ; Malden, MA: Blackwell.
Chicago Style CitationThe Handbook of International Marketing Communications. Oxford, UK ; Malden, MA: Blackwell, 1999.
MLA CitationThe Handbook of International Marketing Communications. Oxford, UK ; Malden, MA: Blackwell, 1999.
Warning: These citations may not always be 100% accurate.