The handbook of international marketing communications /

This book is about: General overview: Issues and concepts; Aspects of international marketing communications; ...

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford, UK ; Malden, MA : Blackwell, 1999.
Schlagworte:	Marketing. Export marketing. Advertising. Communication in marketing. Communication, International.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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The handbook of international marketing communications /

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