The internationalization of the firm /
This book is about: Antecedents; The internationalization process; Methods of foreign market servicing; Organizing the multinational firm; The impact of culture on internationalization; ...
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| Format: | Livre |
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| Langue: | English |
| Publié: |
London ; New York :
International Thomson Business Press,
1999.
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| Édition: | 2nd ed. |
| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is about: Antecedents; The internationalization process; Methods of foreign market servicing; Organizing the multinational firm; The impact of culture on internationalization; ... |
|---|---|
| Description matérielle: | xx, 422 p. : ill. ; 24.5cm. |
| ISBN: | 1861524013 |