An ounce of prevention : marketing, sales, and advertising law for non-lawyers /

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An ounce of prevention : marketing, sales, and advertising law for non-lawyers /

Advertising. Sales people. Legal restrictions on marketing. Customer relations. Especially for marketing executives.

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Detalles Bibliográficos
Autor principal:	Meyerowitz, Steven A., 1955-
Formato:	Libro
Lenguaje:	English
Publicado:	Detroit : Visible Ink, 1994.
Materias:	Marketing. Law. United States. Law and legislation. Advertising laws. Marketing > Law and legislation > United States. Advertising laws > United States. Sales > United States. Business law > United States.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Descripción
Sumario:	Advertising. Sales people. Legal restrictions on marketing. Customer relations. Especially for marketing executives.
Descripción Física:	xxvi, 507 p. ; 23.5cm.
ISBN:	0810393832