An ounce of prevention : marketing, sales, and advertising law for non-lawyers /

An ounce of prevention : marketing, sales, and advertising law for non-lawyers /

Advertising. Sales people. Legal restrictions on marketing. Customer relations. Especially for marketing executives.

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Detalhes bibliográficos
Autor principal: Meyerowitz, Steven A., 1955-
Formato: Livro
Idioma:English
Publicado em: Detroit : Visible Ink, 1994.
Assuntos:
Marketing.
Law.
United States.
Law and legislation.
Advertising laws.
Marketing > Law and legislation > United States.
Advertising laws > United States.
Sales > United States.
Business law > United States.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Descrição
Resumo:Advertising. Sales people. Legal restrictions on marketing. Customer relations. Especially for marketing executives.
Descrição Física:xxvi, 507 p. ; 23.5cm.
ISBN:0810393832

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