Competitive marketing strategy : dynamic manoeuvring for competitive position /
This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies;...
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
South Melbourne :
Nelson,
1997.
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| Edizione: | 2nd ed. |
| Soggetti: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 100 | 1 | |a Brown, Linden. | |
| 245 | 0 | 0 | |a Competitive marketing strategy : |b dynamic manoeuvring for competitive position / |c Linden Brown. |
| 250 | |a 2nd ed. | ||
| 260 | |a South Melbourne : |b Nelson, |c 1997. | ||
| 300 | |a x, 534 p. : |b ill. ; |c 24cm. | ||
| 520 | 3 | |a This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies; Strategy evaluation; Implementation and Review. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Marketing |x Management. |
| OWN | |a DUT | ||
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| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||