Managerial economics : applications, strategy, and tactics /

This book is divided into five parts: Introduction to managerial decision making; Demand and forcasting; Production and cost; Pricing and output decisions: Strategy and tactics; Long-Term investment decisions and risk management.

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Hlavní autor: McGuigan, James R.
Další autoři: Moyer, R. Charles., Harris, Frederick H. Deb.
Médium: Kniha
Jazyk:English
Vydáno: Cincinnati, OH : South-Western College, 1999.
Vydání:8th ed.
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