Larréché, J., & Gatignon, H. (1998). MARKSTRAT3: The strategic marketing simulation. Cincinnati, Ohio: South-Western College.
Παραπομπή Chicago StyleLarréché, Jean-Claude., και Hubert Gatignon. MARKSTRAT3: The Strategic Marketing Simulation. Cincinnati, Ohio: South-Western College, 1998.
Παραπομπή MLALarréché, Jean-Claude., και Hubert Gatignon. MARKSTRAT3: The Strategic Marketing Simulation. Cincinnati, Ohio: South-Western College, 1998.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.