Larréché, J., & Gatignon, H. (1998). MARKSTRAT3: The strategic marketing simulation. Cincinnati, Ohio: South-Western College.
Chicago Style CitationLarréché, Jean-Claude., i Hubert Gatignon. MARKSTRAT3: The Strategic Marketing Simulation. Cincinnati, Ohio: South-Western College, 1998.
Cita MLALarréché, Jean-Claude., i Hubert Gatignon. MARKSTRAT3: The Strategic Marketing Simulation. Cincinnati, Ohio: South-Western College, 1998.
Atenció: Aquestes cites poden no estar 100% correctes.