Larréché, J., & Gatignon, H. (1998). MARKSTRAT3: The strategic marketing simulation. Cincinnati, Ohio: South-Western College.
Chicago Style CitationLarréché, Jean-Claude., and Hubert Gatignon. MARKSTRAT3: The Strategic Marketing Simulation. Cincinnati, Ohio: South-Western College, 1998.
MLA CitationLarréché, Jean-Claude., and Hubert Gatignon. MARKSTRAT3: The Strategic Marketing Simulation. Cincinnati, Ohio: South-Western College, 1998.
Warning: These citations may not always be 100% accurate.