Larréché, J., & Gatignon, H. (1998). MARKSTRAT3: The strategic marketing simulation. Cincinnati, Ohio: South-Western College.
Style de citation ChicagoLarréché, Jean-Claude., et Hubert Gatignon. MARKSTRAT3: The Strategic Marketing Simulation. Cincinnati, Ohio: South-Western College, 1998.
Style de citation MLALarréché, Jean-Claude., et Hubert Gatignon. MARKSTRAT3: The Strategic Marketing Simulation. Cincinnati, Ohio: South-Western College, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.