MARKSTRAT3 : the strategic marketing simulation /

MARKSTRAT3 : the strategic marketing simulation /

This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ...

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Larréché, Jean-Claude.
अन्य लेखक: Gatignon, Hubert.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Cincinnati, Ohio : South-Western College, 1998.
विषय:
Marketing.
Management.
Computer simulation.
Management games.
Marketing > Computer simulation.
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