Citazione APA

Zikmund, W. G., & D'Amico, M. (1998). Effective marketing: Creating and keeping customers (2nd ed.). Cincinnati, OH: South-Western College.

Stile di citazione Chicago

Zikmund, William G., e Michael D'Amico. Effective Marketing: Creating and Keeping Customers. 2nd ed. Cincinnati, OH: South-Western College, 1998.

Citazione MLA

Zikmund, William G., e Michael D'Amico. Effective Marketing: Creating and Keeping Customers. 2nd ed. Cincinnati, OH: South-Western College, 1998.

Attenzione: Queste citazioni potrebbero non essere precise al 100%.