Effective marketing : creating and keeping customers /

This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy.

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Detalles Bibliográficos
Autor principal: Zikmund, William G.
Otros Autores: D'Amico, Michael.
Formato: Libro
Lenguaje:English
Publicado: Cincinnati, OH : South-Western College, 1998.
Edición:2nd ed.
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