Industrial organization : contemporary theory and practice /

Introduction. Production technology and market structure. Basic monopoly pricing and product strategies. Product and pricing strategies for the multiproduct monopolist. Theories of business strategy in oligopoly markets. Monopoly power and predatory conduct. Collusion and cartels. Mergers. Vertical...

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Bibliographic Details
Main Author: Pepall, Lynne.
Other Authors: Richards, Daniel J., Norman, George.
Format: Book
Language:English
Published: St. Paul, MN : South-Western College, 1999.
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Institutions: Mạng thư viện Đại học Đà Nẵng
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Summary:Introduction. Production technology and market structure. Basic monopoly pricing and product strategies. Product and pricing strategies for the multiproduct monopolist. Theories of business strategy in oligopoly markets. Monopoly power and predatory conduct. Collusion and cartels. Mergers. Vertical relationa and restraints. Advertising. Research and development. Strategic commitments.
Physical Description:xvii, 725 p. : ill. (some col.) ; 24cm.
ISBN:0538859482