Industrial organization : contemporary theory and practice /

Introduction. Production technology and market structure. Basic monopoly pricing and product strategies. Product and pricing strategies for the multiproduct monopolist. Theories of business strategy in oligopoly markets. Monopoly power and predatory conduct. Collusion and cartels. Mergers. Vertical...

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Bibliografiske detaljer
Hovedforfatter: Pepall, Lynne.
Andre forfattere: Richards, Daniel J., Norman, George.
Format: Bog
Sprog:English
Udgivet: St. Paul, MN : South-Western College, 1999.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Beskrivelse
Summary:Introduction. Production technology and market structure. Basic monopoly pricing and product strategies. Product and pricing strategies for the multiproduct monopolist. Theories of business strategy in oligopoly markets. Monopoly power and predatory conduct. Collusion and cartels. Mergers. Vertical relationa and restraints. Advertising. Research and development. Strategic commitments.
Fysisk beskrivelse:xvii, 725 p. : ill. (some col.) ; 24cm.
ISBN:0538859482