Industrial organization : contemporary theory and practice /

Introduction. Production technology and market structure. Basic monopoly pricing and product strategies. Product and pricing strategies for the multiproduct monopolist. Theories of business strategy in oligopoly markets. Monopoly power and predatory conduct. Collusion and cartels. Mergers. Vertical...

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書目詳細資料
主要作者: Pepall, Lynne.
其他作者: Richards, Daniel J., Norman, George.
格式: 圖書
語言:English
出版: St. Paul, MN : South-Western College, 1999.
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實物特徵
總結:Introduction. Production technology and market structure. Basic monopoly pricing and product strategies. Product and pricing strategies for the multiproduct monopolist. Theories of business strategy in oligopoly markets. Monopoly power and predatory conduct. Collusion and cartels. Mergers. Vertical relationa and restraints. Advertising. Research and development. Strategic commitments.
實物描述:xvii, 725 p. : ill. (some col.) ; 24cm.
ISBN:0538859482