Introduction to marketing /
This book is about: Marketing; Organizational strategy; Strategic marketing; Marketing in its contexts; ...
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London :
International Thomson Business,
1999.
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| Ausgabe: | 4th ed. |
| Schlagworte: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Zusammenfassung: | This book is about: Marketing; Organizational strategy; Strategic marketing; Marketing in its contexts; ... |
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| Beschreibung: | ix, 444 p. : ill. ; 24.5cm. |
| ISBN: | 1861521472 |