Doole, I., & Lowe, R. (1997). International marketing strategy: Contemporary readings. London: International Thomson Business Press.
Παραπομπή Chicago StyleDoole, Isobel., και Robin Lowe. International Marketing Strategy: Contemporary Readings. London: International Thomson Business Press, 1997.
Παραπομπή MLADoole, Isobel., και Robin Lowe. International Marketing Strategy: Contemporary Readings. London: International Thomson Business Press, 1997.
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