International city tourism : analysis and strategy /

This book is divided into six parts: Local tourism organizations in European cities; An urban tourism database; Analysing and monitoring demand on the disaggregate level; Urban destinations under competitive pressure; Strategic market evaluation; and Exploiting new media: city tourism and the data h...

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Další autoři: Maier, Gunther., Mazanec, Josef A., Wober, Karl., Grabler, Klaus.
Médium: Kniha
Jazyk:English
Vydáno: London : Pinter, 1997.
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