Cita APA

Nash, E. L. (2000). Direct marketing: Strategy, planning, execution (4th ed.). New York: McGraw Hill.

Chicago Style Citation

Nash, Edward L. Direct Marketing: Strategy, Planning, Execution. 4th ed. New York: McGraw Hill, 2000.

Cita MLA

Nash, Edward L. Direct Marketing: Strategy, Planning, Execution. 4th ed. New York: McGraw Hill, 2000.