Direct marketing : strategy, planning, execution /

Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...

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Bibliografiska uppgifter
Huvudupphovsman: Nash, Edward L.
Materialtyp: Bok
Språk:English
Publicerad: New York : McGraw Hill, 2000.
Upplaga:4th ed.
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