Direct marketing : strategy, planning, execution /

Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemark...

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Xehetasun bibliografikoak
Egile nagusia: Nash, Edward L.
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York : McGraw Hill, 2000.
Edizioa:4th ed.
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