APA citiranje

Zikmund, W. G., & Babin, B. J. (2007). Essentials of marketing research (3rd ed.). Mason, OH: South-Western/Cengage Learning.

Trích dẫn kiểu Chicago

Zikmund, William G., và Barry J. Babin. Essentials of Marketing Research. 3rd ed. Mason, OH: South-Western/Cengage Learning, 2007.

MLA citiranje

Zikmund, William G., và Barry J. Babin. Essentials of Marketing Research. 3rd ed. Mason, OH: South-Western/Cengage Learning, 2007.