APA Zitierstil

Zikmund, W. G., & Babin, B. J. (2007). Essentials of marketing research (3rd ed.). Mason, OH: South-Western/Cengage Learning.

Chicago Zitierstil

Zikmund, William G., und Barry J. Babin. Essentials of Marketing Research. 3rd ed. Mason, OH: South-Western/Cengage Learning, 2007.

MLA Zitierstil

Zikmund, William G., und Barry J. Babin. Essentials of Marketing Research. 3rd ed. Mason, OH: South-Western/Cengage Learning, 2007.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.