APA Citation

O'Guinn, T. C. (2006). Advertising and integrated brand promotion. Mason: Thomson/South-Western.

Chicago Style Citation

O'Guinn, Thomas C. Advertising and Integrated Brand Promotion. Mason: Thomson/South-Western, 2006.

MLA Citation

O'Guinn, Thomas C. Advertising and Integrated Brand Promotion. Mason: Thomson/South-Western, 2006.

Warning: These citations may not always be 100% accurate.