Παραπομπή APA

O'Guinn, T. C. (2006). Advertising and integrated brand promotion. Mason: Thomson/South-Western.

Παραπομπή Chicago Style

O'Guinn, Thomas C. Advertising and Integrated Brand Promotion. Mason: Thomson/South-Western, 2006.

Παραπομπή MLA

O'Guinn, Thomas C. Advertising and Integrated Brand Promotion. Mason: Thomson/South-Western, 2006.

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