O'Guinn, T. C. (2006). Advertising and integrated brand promotion. Mason: Thomson/South-Western.
Citação norma ChicagoO'Guinn, Thomas C. Advertising and Integrated Brand Promotion. Mason: Thomson/South-Western, 2006.
Citação norma MLAO'Guinn, Thomas C. Advertising and Integrated Brand Promotion. Mason: Thomson/South-Western, 2006.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.