Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: O'Guinn, Thomas C.
التنسيق: كتاب
اللغة:Undetermined
منشور في: Mason Thomson/South-Western 2006
الموضوعات:
الوسوم: إضافة وسم
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