Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

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Autor principal: O'Guinn, Thomas C.
Formato: Libro
Lenguaje:Undetermined
Publicado: Mason Thomson/South-Western 2006
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