Creating the marketing experience : new strategies for building relationships with your target market

Companies small and large are concerned about the increased difficulty in developing marketing vehicles that cut through the clutter and make a positive impact on sales-resistant prospects. To promote products effectively and optimize results, marketers must use all of the tools at their disposal in...

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Bibliographic Details
Main Author: Marconi, Joe
Format: Book
Language:Undetermined
Published: Australia Thomson 2005
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ