Built for growth : Expanding your business around the corner or across the globe

Author Arthur Rubinfeld was a major driver in Starbucks' unprecedented retail expansion from 100 stores to more than 4000-- and its transformation into one of the world's most recognized brands. Here he draws on his singular expertise to present a proven, holistic approach to conceiving, d...

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Autor principal: Rubinfeld, Arthur
Formato: Livro
Idioma:Undetermined
Publicado em: Upper Saddle River Wharton School Pub. 2005
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