(1999). Financial times mastering marketing: The complete MBA companion in marketing. London: Prentice Hall.
Chicago ZitierstilFinancial Times Mastering Marketing: The Complete MBA Companion in Marketing. London: Prentice Hall, 1999.
MLA ZitierstilFinancial Times Mastering Marketing: The Complete MBA Companion in Marketing. London: Prentice Hall, 1999.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.