Financial times mastering marketing : The complete MBA companion in marketing

Keep your marketing moving as fast as your marketplace. Changing markets mean industry boundaries are blurring, new competitors offer new threats, and customers' demands differ widely. Is your marketing strategy keeping up with these changes? Mastering Marketing focuses on the many challenges f...

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Formato: Libro
Lenguaje:Undetermined
Publicado: London Prentice Hall 1999
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