Effective public relations

Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. "Effective Public Relations" not only shows you how to identify and target your audience but also provides practical techniques...

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Autor principal: Ali, Moi
Format: Llibre
Idioma:Undetermined
Publicat: London Dorling kindersley 2001
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ