Dấu ấn thương hiệu : Tài sản và giá trị

Thông điệp của một thương hiệu sẽ chịu tác động như thế nào trên đường đến với đối tác? Làm sao để nội cảm của người tiêu dùng “đồng tấu” với nội tưởng của thương hiệu? Nike với logo hình dấu phẩy đã được huyền thoại hóa như t...

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Bibliographic Details
Main Author:	Tôn, Thất Nguyễn Thiêm
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Trẻ 2006
Subjects:	Product management,Brand name products,Quản trị thương hiệu
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Dấu ấn thương hiệu : Tài sản và giá trị

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