APA Citation

Perreault, W. D. (2002). Basic marketing: A global - Managerial approach. Boston: McGraw Hill Irwin.

Chicago Style Citation

Perreault, William D. Basic Marketing: A Global - Managerial Approach. Boston: McGraw Hill Irwin, 2002.

MLA Citation

Perreault, William D. Basic Marketing: A Global - Managerial Approach. Boston: McGraw Hill Irwin, 2002.

Warning: These citations may not always be 100% accurate.