Perreault, W. D. (2002). Basic marketing: A global - Managerial approach. Boston: McGraw Hill Irwin.
Chicago Style CitationPerreault, William D. Basic Marketing: A Global - Managerial Approach. Boston: McGraw Hill Irwin, 2002.
MLA CitationPerreault, William D. Basic Marketing: A Global - Managerial Approach. Boston: McGraw Hill Irwin, 2002.
Warning: These citations may not always be 100% accurate.