Basic marketing : A global - Managerial approach
This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explanation of the marketing discipline and its relationship to society. This is followed by an explanation of the ingredients in marketing strategy planning. Following this section, the...
Bewaard in:
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| Formaat: | Boek |
| Taal: | Undetermined |
| Gepubliceerd in: |
Boston
McGraw Hill Irwin
2002
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| Onderwerpen: | |
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Geen labels, Wees de eerste die dit record labelt!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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