Basic marketing : A global - Managerial approach

This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explanation of the marketing discipline and its relationship to society. This is followed by an explanation of the ingredients in marketing strategy planning. Following this section, the...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Perreault, William D.
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: Boston McGraw Hill Irwin 2002
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