Basic marketing : A global - Managerial approach

This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explanation of the marketing discipline and its relationship to society. This is followed by an explanation of the ingredients in marketing strategy planning. Following this section, the...

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Bibliografische gegevens
Hoofdauteur: Perreault, William D.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston McGraw Hill Irwin 2002
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