APA Citation

(2003). Which ad pulled best?: 40 case histories on how to write and design ads that work. Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Which Ad Pulled Best?: 40 Case Histories On How to Write and Design Ads That Work. Boston: McGraw-Hill/Irwin, 2003.

MLA Citation

Which Ad Pulled Best?: 40 Case Histories On How to Write and Design Ads That Work. Boston: McGraw-Hill/Irwin, 2003.

Warning: These citations may not always be 100% accurate.