Which ad pulled best?: 40 case histories on how to write and design ads that work
Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, di...
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Boston
McGraw-Hill/Irwin
2003
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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