Asian advantage: Key strategies for winning in the Asia-Pacific region
How a rapidly changing Asia offers new opportunities for Western business. Despite the recent financial turmoil in the region, many Asian economies are restructuring and are poised for sustained growth. Asian Advantage is the most comprehensive strategic resource for analyzing business, political,...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Reading, Mass.
Addison-Wesley
1998
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01771nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_109111 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 330.95 | ||
| 082 | |b Y51 | ||
| 100 | |a Yip, George S. | ||
| 245 | 0 | |a Asian advantage: | |
| 245 | 0 | |b Key strategies for winning in the Asia-Pacific region | |
| 245 | 0 | |c George S. Yip | |
| 260 | |a Reading, Mass. | ||
| 260 | |b Addison-Wesley | ||
| 260 | |c 1998 | ||
| 520 | |a How a rapidly changing Asia offers new opportunities for Western business. Despite the recent financial turmoil in the region, many Asian economies are restructuring and are poised for sustained growth. Asian Advantage is the most comprehensive strategic resource for analyzing business, political, and cultural conditions in each of Asia's fourteen most vibrant economies. From Australia to Japan to Vietnam, Asian Advantage provides a rigorous and practical framework for evaluating each country's potential role in a company's global strategy. With careful planning, multinational companies can greatly increase their fortunes by expanding into new markets, establishing new production sites, entering into wide-reaching alliances, and tapping new sources of intellectual capital. Featuring the recent experiences of six major multinationals-Matsushita, Motorola, Phillips, Procter & Gamble, Toyota, and Unilever-as well as numerous other companies active in the region, the book shows any company how to create a customized global strategy program for Asia. | ||
| 650 | |a International business enterprises,International business enterprises,Asia,Pacific area | ||
| 650 | |x Pacific area,Economic conditions,Economic conditions | ||
| 650 | |z Asia | ||
| 904 | |i M.Loan | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||