Bearden, W. O. (2004). Marketing: Principles and perspectives. Boston, MA: McGraw-Hill/Irwin.
Chicago Style aipamenaBearden, William O. Marketing: Principles and Perspectives. Boston, MA: McGraw-Hill/Irwin, 2004.
MLA aipamenaBearden, William O. Marketing: Principles and Perspectives. Boston, MA: McGraw-Hill/Irwin, 2004.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.