Bearden, W. O. (2004). Marketing: Principles and perspectives. Boston, MA: McGraw-Hill/Irwin.
Style de citation ChicagoBearden, William O. Marketing: Principles and Perspectives. Boston, MA: McGraw-Hill/Irwin, 2004.
Style de citation MLABearden, William O. Marketing: Principles and Perspectives. Boston, MA: McGraw-Hill/Irwin, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.