Marketing : Principles and perspectives

"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only...

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Autor principal: Bearden, William O.
Format: Llibre
Idioma:Undetermined
Publicat: Boston, MA. McGraw-Hill/Irwin 2004
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