Introduction to e-commerce

The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice o...

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Bibliografiska uppgifter
Huvudupphovsman: Rayport, Jeffrey F.
Materialtyp: Bok
Språk:Undetermined
Publicerad: Boston, MA. McGraw Hill/Irvin 2003
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