Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Boston, MA: Harvard Business School Press.
Chicago-tyylinen lähdeviittausKumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, MA: Harvard Business School Press, 2004.
MLA-viiteKumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, MA: Harvard Business School Press, 2004.
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