Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Boston, MA: Harvard Business School Press.
শিকাগো স্টাইলে সাইটেশনKumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, MA: Harvard Business School Press, 2004.
এমএলএ সাইটেশনKumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, MA: Harvard Business School Press, 2004.
সতর্কবাণী: সাইটেশন সবসময় 100% নির্ভুল হতে পারে না.