Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Boston, MA: Harvard Business School Press.
Trích dẫn kiểu ChicagoKumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, MA: Harvard Business School Press, 2004.
MLA引文Kumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, MA: Harvard Business School Press, 2004.
警告:這些引文格式不一定是100%准確.