Trích dẫn APA

Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Boston, MA: Harvard Business School Press.

Trích dẫn kiểu Chicago

Kumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, MA: Harvard Business School Press, 2004.

Trích dẫn MLA

Kumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, MA: Harvard Business School Press, 2004.

Cảnh báo: Các trích dẫn này có thể không phải lúc nào cũng chính xác 100%.