Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Boston, MA: Harvard Business School Press.
استشهاد بنمط شيكاغوKumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, MA: Harvard Business School Press, 2004.
MLA استشهادKumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, MA: Harvard Business School Press, 2004.
تحذير: قد لا تكون هذه الاستشهادات دائما دقيقة بنسبة 100%.