Business relationships for competitive advantage : Managing alignment and misalignment in buyer and supplier transactions
Buyers seek to manage suppliers and sellers look for good customers, but how can buyers and sellers align their relationships effectively? This new book provides an overview of the dominant schools of thought concerning ways that buyers and sellers can manage their relationships appropriately. These...
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| Format: | Book |
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| Language: | Undetermined |
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New York
Palgrave Macmillan
2004
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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