Mohr, J. J. (2005). Marketing of high-technology products and innovations. Upper Saddle River, NJ: Pearson / Prentice Hall.
Citação norma ChicagoMohr, Jakki J. Marketing of High-technology Products and Innovations. Upper Saddle River, NJ: Pearson / Prentice Hall, 2005.
Citação norma MLAMohr, Jakki J. Marketing of High-technology Products and Innovations. Upper Saddle River, NJ: Pearson / Prentice Hall, 2005.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.