Marketing of high-technology products and innovations

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/...

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Bibliographic Details
Main Author:	Mohr, Jakki J.
Format:	Book
Language:	Undetermined
Published:	Upper Saddle River, NJ. Pearson / Prentice Hall 2005
Subjects:	High technology industries Marketing
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Marketing of high-technology products and innovations

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