Marketing of high-technology products and innovations
For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | Undetermined |
| Pubblicazione: |
Upper Saddle River, NJ.
Pearson / Prentice Hall
2005
|
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|