Intercultural business communication

This book provides teachers, trainers, and business people with an introduction to the theory and practice of intercultural business communication, and surveys some key cultural dimensions and case studies. The approach is interactive, with exercises to encourage readers to reflect on their own atti...

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Détails bibliographiques
Auteur principal: Gibson, Robert
Format: Livre
Langue:Undetermined
Publié: Oxford [England] Oxford University Press 2002
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Résumé:This book provides teachers, trainers, and business people with an introduction to the theory and practice of intercultural business communication, and surveys some key cultural dimensions and case studies. The approach is interactive, with exercises to encourage readers to reflect on their own attitudes and experience