Intercultural business communication

This book provides teachers, trainers, and business people with an introduction to the theory and practice of intercultural business communication, and surveys some key cultural dimensions and case studies. The approach is interactive, with exercises to encourage readers to reflect on their own atti...

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Bibliografische gegevens
Hoofdauteur: Gibson, Robert
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Oxford [England] Oxford University Press 2002
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Samenvatting:This book provides teachers, trainers, and business people with an introduction to the theory and practice of intercultural business communication, and surveys some key cultural dimensions and case studies. The approach is interactive, with exercises to encourage readers to reflect on their own attitudes and experience