APA Citation

Roll, M. (2006). Asian brand strategy: How Asia builds strong brands. New York, N.Y: Palgrave MacMillan.

Chicago Style Citation

Roll, Martin. Asian Brand Strategy: How Asia Builds Strong Brands. New York, N.Y: Palgrave MacMillan, 2006.

MLA Citation

Roll, Martin. Asian Brand Strategy: How Asia Builds Strong Brands. New York, N.Y: Palgrave MacMillan, 2006.

Warning: These citations may not always be 100% accurate.