Asian brand strategy : How Asia builds strong brands

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book in...

Cur síos iomlán

Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Roll, Martin
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	New York, N.Y. Palgrave MacMillan 2006
Ábhair:	Brand name products,Brand name products Management,Marketing Asia,Asia
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Asian brand strategy : How Asia builds strong brands

Míreanna Comhchosúla