Roll, M. (2006). Asian brand strategy: How Asia builds strong brands. New York, N.Y: Palgrave MacMillan.
Style de citation ChicagoRoll, Martin. Asian Brand Strategy: How Asia Builds Strong Brands. New York, N.Y: Palgrave MacMillan, 2006.
Style de citation MLARoll, Martin. Asian Brand Strategy: How Asia Builds Strong Brands. New York, N.Y: Palgrave MacMillan, 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.