Strategic management : Building and sustaining competitive advantage

Strategic management: Building and sustaining competitive advantage shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business tex...

Mô tả đầy đủ

Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Pitts, Robert A.
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Mason, OH Thomson/South-Western 2006
Những chủ đề:
Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Miêu tả
Tóm tắt:Strategic management: Building and sustaining competitive advantage shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business textbook is rich with study tools, Strategic management: Building and sustaining competitive advantage gives you the competitive advantage on the test as well!