Marketing căn bản

Nội dung cuốn sách trình bày những vấn đề cơ bản sau : khái niệm, nghiên cứu, quản trị và môi trường marketing; phân khúc thị trường và lựa chọn thị trường mục tiêu; hành vi và mô hình hành vi của khách hàng; marketing về sản phẩm, giá cả, p...

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Bibliographic Details
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 2007
Subjects:	Marketing
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ


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245		0	\|a Marketing căn bản
245		0	\|c Phan Thăng
260			\|a Hà Nội
260			\|b Thống Kê
260			\|c 2007
520			\|a Nội dung cuốn sách trình bày những vấn đề cơ bản sau : khái niệm, nghiên cứu, quản trị và môi trường marketing; phân khúc thị trường và lựa chọn thị trường mục tiêu; hành vi và mô hình hành vi của khách hàng; marketing về sản phẩm, giá cả, phân phối, lưu thông và khuyến mãi; marketing quốc tế; marketing dịch vụ.
650			\|a Marketing
904			\|i Minh, Kiều Nguyên
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing căn bản

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