International business : Competing in the global marketplace

Market-defining since it was first introduced, International Business 5e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his expertise in teaching, writing, and consulting to create the most thorough, up-to-date, a...

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Tác giả chính: Hill, Charles W.
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Boston McGraw-Hill 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |b Competing in the global marketplace 
245 0 |c Charles W. Hill 
260 |a Boston 
260 |b McGraw-Hill 
260 |c 2005 
520 |a Market-defining since it was first introduced, International Business 5e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his expertise in teaching, writing, and consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business goes beyond the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students. 
650 |a International business enterprises,Competition, international,Hợp tác, quốc tế 
650 |x Management 
904 |i Tuyến 
910 |a Includes 1 CD-ROM, served in the A.V. room: AVA.000459 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ