Libraries, mission & marketing : Writing mission statements that work

This book provides focus and options in planning, promoting, and developing or expanding a library. Establishing a library with furnishings, staff, and services does little good if its mission and promotion of that mission are not carefully considered, just as a clear vision of service is useless if...

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Bibliographic Details
Main Author: Wallace, Linda K.
Format: Book
Language:Undetermined
Published: Chicago American Library Association 2004
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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Summary:This book provides focus and options in planning, promoting, and developing or expanding a library. Establishing a library with furnishings, staff, and services does little good if its mission and promotion of that mission are not carefully considered, just as a clear vision of service is useless if the institution cannot meet its goals