Quảng cáo ở Việt Nam : Một góc nhìn của người trong cuộc

Nội dung sách bàn về xây dựng ảo tưởng về công dụng sản phẩm, ảo tưởng về một phong cách, nghiên cứu nhu cầu người tiêu dùng, xây dựng quan điểm đúng đắn về quảng cáo, xây dựng thương hiệu từ nền tảng khách hàng....

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Bibliographic Details
Main Author:	Phi, Vân
Format:	Book
Language:	Undetermined
Published:	Hà Nội Trẻ 2007
Subjects:	Advertising,Marketing,Quảng cáo,Tiếp thị
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quảng cáo ở Việt Nam : Một góc nhìn của người trong cuộc

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